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Bulletin Board Advertising
The Bulletin Board is a regular section in which your ad is placed into a category such as "Events & Activities" or "Lodging" or whatever the appropriate category is.
This is a popular section and one that some advertisers use in combination with a display ad.
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Deadlines for each issue: Six weeks prior to the beginning of the quarter. |
| Quarter (Issue) |
Deadline |
| 1st Qtr: Winter, Jan_Mar |
Nov 15 |
| 2nd Qtr: Spring, Apr_Jun |
Feb 15 |
| 3rd Qtr: Summer, Jul_Sep |
May 15 |
| 4th Qtr: Fall, Oct_Dec |
Aug 15 |
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How to Order a Bulletin Board Ad:
- You send us what you want your ad to say and the enhancements you want. Send this via the online order form, or by email to howell@kansastraveler.com or by ground mail. We don't want to take ads over the phone because it's too easy for us to make a mistake.
- We create your ad and send you a quote. If you have email and can read PDF files, we'll send you a PDF showing how your ad will look in the paper.
- You approve the ad or ask for changes until it is the way you want it.
- We email you an invoice or you simply pay for the ad by mailing a check or by using your Paypal account (sending payment to howell@kansastraveler.com).
- We run your ad.
- You reap the benefits of advertising in Kansas Traveler.
Advertising Agreements:
If you don't already have an advertising Agreement, consider this way to make your marketing money work even better for you. See Agreements (opens a new window). If a combination of display and Bulletin Board ads is a good fit for your marketing strategy, be aware that both types of ads count toward meeting a multiple-run Agreement.
| Bulletin Board Ad Rates (2009): |
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Here are the guidelines we use to develop your quote.
- Commercial Rate: For businesses or individuals.
- $25 for up to 20 words.
- 50 cents each additional word.
- Phone number (strongly recommended) counts as two words.
- Email and website addresses each count as three words.
- Graphics (photos and logos) that you supply: $40 a column-inch.
- Locater map (like this
, showing, of course, your area of Kansas): $10.
- Colored words: (red or blue) each count as two words. Exception: 4-time agreement holders can have words in color at no extra charge.
- $5 for each additional line that results from other enhancements, such as described below.
- Other Enhancements:
- Bold, italicized or large text.
- Centered or blank line.
- ALL CAPS
- Border
Not-for-profit Discount: 10% discount for organizations or communities. An official not-for-profit status isn't required. Ask for this rate if you think you qualify.
We reserve the right to refuse any ad. We don't accept ads in poor taste or of questionable legality. Nor do we accept ads that do not seem to fit our objective of informing the traveler about something of interest in Kansas. For example, we won't accept an ad to sell a dishwasher.
Advertising rates are non-commissionable. All rates are net.
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