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Ad Sizes
Kansas Traveler uses a five column format with a small space, called a gutter, between each column.
Display ads are measured by how many columns wide and how many inches tall they are. A 2x3 is 2 columns wide and 3 inches tall. The term "Col-inch" in the rate chart is the number of columns multiplied by the height in inches. A 2x3 ad is six column-inches, and so is a 3x2 and a 1x6.
| Column Widths in Inches |
| 1 col |
2 cols |
3 cols |
5 cols |
| 1.861" |
3.889" |
5.917" |
9.972" |
If your ad is two columns wide, the width will be twice that of one column plus the width of the gutter. Knowing this, you can, if interested, figure out how wide a gutter is.
The height of an ad is straightforward - it's the actual height in inches. We don't ask you to leave any white space to prevent your ad from butting up against another ad that's above or below yours. Make your ad the full height. We "eat" the white space between ads, in other words.
Ad Design
If you will be creating your ad yourself, see "Ad Design Ideas" for ideas and Ad Technical Specs to ensure your ad meets the print specifications to look good on newsprint."
Note: Making an ad look good in color on newsprint is tricky. If you are not experienced in making a color ad to run on newsprint, we strongly recommend you have us create your ad.
Deadlines
Deadlines for each issue:
A month and a half prior to publication date |
| Quarter |
Deadline |
| 1st Qtr: Winter, Jan_Mar |
Nov 15 |
| 2nd Qtr: Spring, Apr_Jun |
Feb 15 |
| 3rd Qtr: Summer, Jul_Sep |
May 15 |
| 4th Qtr: Fall, Oct_Dec |
Aug 15 |
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2008 Display Ad Rates
Agreements give you a percentage discount based on how many ads you agree to run in a year. These are shown in the chart below.
| Col- Inches |
Some standard ad sizes (columns x inches) |
Ad Rates Per Insertion
(At various Agreement discount levels) |
1x
(Open rate) |
2x
(-5%) |
3x
(-10%) |
4x
(-20%)
Best Rate |
| 2 |
1x2 / 2x1 |
$140 |
$133.00 |
$126.00 |
$112 |
| 3 |
1x3 / 3x1 |
$190 |
$180.50 |
$171.00 |
$152 |
| 4 |
1x4 / 2x2
(~ business-card size) |
$240 |
$228.00 |
$216.00 |
$192 |
| 5 |
1x5 / 5x1 |
$295 |
$280.25 |
$265.50 |
$236 |
| 6 |
2x3 / 1x6 |
$335 |
$318.25 |
$301.50 |
$268 |
| 7 |
1x7 |
$390 |
$370.50 |
$351.00 |
$312 |
| 8 |
2x4 / 1x8 |
$440 |
$418.00 |
$396.00 |
$352 |
| 9 |
3x3 |
$485 |
$460.75 |
$436.50 |
$388 |
| 10 |
2x5 / 5x2 |
$540 |
$513.00 |
$486.00 |
$432 |
| 12 |
3x4, 2x6, 1x12 |
$630 |
$598.50 |
$567.00 |
$504 |
| 14 |
2x7 |
$715 |
$679.25 |
$643.50 |
$572 |
| 15 |
1/4 page: 3x5 / 5x3 |
$755 |
$717.25 |
$679.50 |
$604 |
| 16 |
2x8 |
$795 |
$755.25 |
$715.50 |
$636 |
| 18 |
3x6 / 2x9 |
$875 |
$831.25 |
$787.50 |
$700 |
| 20 |
1/3 page: 5x4 |
$950 |
$902.50 |
$855.00 |
$760 |
| 21 |
3x7 |
$990 |
$940.50 |
$891.00 |
$792 |
| 24 |
3x8 |
$1,100 |
$1,045.00 |
$990.00 |
$880 |
| 25 |
5x5 |
$1,135 |
$1,078.25 |
$1,021.50 |
$908 |
| 27 |
3x9 |
$1,205 |
$1,144.75 |
$1,084.50 |
$964 |
| 27 |
Junior Page:
3x9 - EXCLUSIVE |
$1,490 |
$1,415.50 |
$1,341.00 |
$1,192 |
| 30 |
1/2 page: 5x6 |
$1,305 |
$1,239.75 |
$1,174.50 |
$1,044 |
| 35 |
5x7 |
$1,490 |
$1,415.50 |
$1,341.00 |
$1,192 |
| 40 |
5x8 |
$1,625 |
$1,543.75 |
$1,462.50 |
$1,300 |
| 60 |
Full page |
$1,800 |
$1,710.00 |
$1,620.00 |
$1,440 |
| 60 |
Inside back |
$2,160 |
$2,052.00 |
$1,944.00 |
$1,728 |
| 60 |
Inside front |
$2,160 |
$2,052.00 |
$1,944.00 |
$1,728 |
| 60 |
Back page |
$2,700 |
$2,565.00 |
$2,430.00 |
$2,160 |
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